The new normal has shifted to-go in foodservice from being a maybe to an absolute must have. To help operators, we worked with Bush’s to create a takeout program that could help establishments keep families in their community well-fed and business going.
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Starting with bean-based recipes for family-sized meals and original recipes created in tandem with chefs, we created an email campaign, landing page, point-of-sale materials and social media tools to help operators.
The Point
Support Operators in Trying Times
Help operators and those they serve with meal ideas that will keep everyone in the community moving forward.
The Plan
Come Together and Do Good
Team up with chefs and operators who were affected by COVID to help solve some of the many issues facing the foodservice industry.
The Idea
Share Our Combined Expertise with Everyone
Combine our experience and ingenuity to create a portfolio of ideas, advice and resources to help as many as possible.
Focus was put on showcasing how great these meal options could look to both customers as well as operators concerned with the bottom line.
We created different methods of reaching out to operators to support their business with things like social media tools and point-of-sale materials.
More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.