Strategic connections and Performance

We connect campaigns to results.

We’re here to make sure our work truly works. We’re determined to uncover the provocative truth that will set each project on a clear strategic path, determine critical metrics to measure our performance against and ensure integration between insights, message, media and reporting.

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Strategic Connections and Performance

Through intelligence gathering, application and planning, we advocate for the voice of the customer to ensure representation throughout the creative and execution process.

We own the discovery process, uncovering opportunity areas, setting strategic intention, establishing positioning and fueling the creative processes. 

We establish digital communication, crafting strategies, plans and roadmaps focused on lead generation and engagement.

We create learning plans at each phase of activation to ensure optimization opportunities are captured.

We continuously monitor and enhance return on investment, relationships and engagement.

We build effective integrated marketing campaign activation proposals.

Our Unique Structure

Your goals are specific to you. You likely have data and technologies to power your omni-channel strategy and activations.​ Or maybe you need help identifying what will work best for your business.

​Either way, you need a team created specifically to meet your needs. We’re excited to bring you the best of the best in the foodservice space across paid, owned and earned media with our own accountability as a consistent thread to prove your investments are working. Our team is waiting to help you tackle the challenges you face today, tomorrow and beyond.

Chart showing the Integrated Structure

Insights and Strategy Work

Tyson Raised and Rooted

Raised & Rooted

Tyson Raised and Rooted

Planting a New Seed
We helped nurture the new brand for Tyson Foodservice: Raised & Rooted™ plant-based offerings. As the plant-forward movement accelerates, we’re proud to have helped them grow into new channels.

Bush's Beans recipe

Bush's Beans More Than Meals

Bush's Beans: More Than Meals

Serving Much More Than Meals
The new normal has shifted takeout and delivery in foodservice from being a maybe to an absolute must have. To help operators, we worked with Bush’s Beans to create a to-go program that could help establishments keep families in their community well-fed — and keep business going.

Perspectives on Insights and Strategy


Physical offices in:
CHICAGO, Illinois

Virtual offices across the U.S. and Canada

We Build Connections

More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.

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