At a time when peanut butter was surging in popularity and restaurant operators needed more support than ever before, America’s favorite brand of peanut butter was ready to help. As avid Jif fans, Connections got to work with a campaign focused on increasing foodservice operator affinity for Jif with content they’d want to come back for.  

It was a full team effort to leverage chefs and UX experts alike to help uncover the most delicious ways to serve Jif, and then serve those ideas all up on the web. Bold, fun, and interactive, we engaged operators with rich content that also offered true support with the Jif That Dish! Wheel and live culinary event. Of more than 20,000 total landing page sessions, the wheel garnered the most action while 100 operators attended the (virtual) Live! Culinary Demo, including many key customers.