Marlin Connections provides a turnkey, integrated solution to develop or optimize all required Global Standards 1 content quickly and efficiently.
In today’s digital world, foodservice buyers are making purchasing decisions at the digital shelf. Rich, descriptive and relevant content ensures an optimized buying experience and competitor differentiation.
Create a complete image library
Shows the product exactly as the customer will receive it, including correct pack size quantity. Angle shots show pack quantity visually.
Shows how product will be packaged in order to maintain freshness.
Emphasizes visual expectation of the product and increases level of confidence in buyer decision.
High resolution, digital nutrition facts panel along with panel along with packaged label.
Picture of product in a dish or being prepared-if there are infographics, they should be used before lifestyle images.
The key to a higher performing cart is in how your content is handled. And while that seems obvious, it can be challenging to work through the extensive details that make the difference.
Titles directly impact SEO rankings. They should be specific, include key words and be easily searchable.
Our writers keep information easily scannable, jargon-free and full of necessary and critical information. Our copy answers key questions to help overcome customer barriers.
Ensuring that relevant product points, benefits and creative serving suggestions are clearly communicated is the key to engaging customers and securing online sales.
Baking key words into sentence structure helps the page stay relevant and perform better in searches.
Consumers are often convinced to buy a product or service by watching a brand’s video. Making video a have-to-have instead of a nice-to-have is key to better performance.
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Sherry Gorsich is standing by to discuss. Reach out today!
Director of Business Development
The foodservice world is a natural fit for Sherry, an award-winning product development and B2B marketing expert who has spent her 20+ year career immersed in communications. In her work on both the manufacturer and agency sides of the business, she has led innovative advertising campaigns, sales training, promotions and strategic partnerships. Currently, in her role as Director of Business Development, Sherry’s insights drive holistic B2B and B2C recommendations that help our clients thrive in a competitive industry.
Physical offices in:
Virtual offices across the U.S. and Canada
More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.