GS1 Services
Turnkey GS1 Optimization Services
Marlin Connections provides a turnkey, integrated solution to develop or optimize all required Global Standards 1 content quickly and efficiently.
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Product content will continue to become more critical to online selling. Having comprehensive images and item attributes will directly correlate to sales conversion.
Our GS1 Services: Digital Commerce Turnkey Solutions
Product and Case Level Content
- Allergens
- Diet types
- Protein level claims
- Fat content claims
- NAE claims
Marketing Content, Strategy and Consulting
- Category specific enriched attribution
- Nutritional information
- Features and benefits and “why buys”
Culinary and Lifestyle Photography and Video
- Case, inner-pack or open case, in packaging, out of packaging or raw/uncooked
- At least one lifestyle image — styled, plated, staged or prepared
- Bundle packaging available
Content Management and Syndication
- Key product attributes
- Prep/cooking instructions
- Health advantages
- Channel specific factors
Unparalleled Product Capturing Capabilities
Weights and Measurements
- Latest equipment to weigh and measure
- Infrared and ultrasonic sensing technology
- Highly precise scales ensure reliable results
Photography, GS1 Services
- Advanced imaging technology
- Photographers ensure superior quality and consistency
Post-Production
- Industry recognized GS1 graphic standards
- High quality finished product with image background removal, blemish retouching and date code removal
The Digital Shelf
In today’s digital world, foodservice buyers are making purchasing decisions at the digital shelf. Rich, descriptive and relevant content ensures an optimized buying experience and competitor differentiation.
Category-Specific and Enriched Attribution
Nutritional Information
Features, Benefits and Why Buys
Content Control With GS1
Create a complete image library
Open Case
Shows the product exactly as the customer will receive it, including correct pack size quantity. Angle shots show pack quantity visually.
Inner Pack
Shows how product will be packaged in order to maintain freshness.
Natural State
Emphasizes visual expectation of the product and increases level of confidence in buyer decision.
Label
High resolution, digital nutrition facts panel along with panel along with packaged label.
Beauty Shot
Picture of product in a dish or being prepared-if there are infographics, they should be used before lifestyle images.
Best-In-Class Standard Content
The key to a higher performing cart is in how your content is handled. And while that seems obvious, it can be challenging to work through the extensive details that make the difference.
Optimized Titles
Titles directly impact SEO rankings. They should be specific, include key words and be easily searchable.
Detailed Descriptions
Our writers keep information easily scannable, jargon-free and full of necessary and critical information. Our copy answers key questions to help overcome customer barriers.
Informative "Why Buys"
Ensuring that relevant product points, benefits and creative serving suggestions are clearly communicated is the key to engaging customers and securing online sales.
Relevant Key Words
Baking key words into sentence structure helps the page stay relevant and perform better in searches.
Value-Added Imagery
Consumers are often convinced to buy a product or service by watching a brand’s video. Making video a have-to-have instead of a nice-to-have is key to better performance.
Ready to start planning your GS1?
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Contact Us!
Sherry Gorsich is standing by to discuss. Reach out today!
Shery Gorsich
Director of Business Development
The foodservice world is a natural fit for Sherry, an award-winning product development and B2B marketing expert who has spent her 20+ year career immersed in communications. In her work on both the manufacturer and agency sides of the business, she has led innovative advertising campaigns, sales training, promotions and strategic partnerships. Currently, in her role as Director of Business Development, Sherry’s insights drive holistic B2B and B2C recommendations that help our clients thrive in a competitive industry.
We Build Connections
More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.
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