Lundberg Farms E-commerce Engine
Lundberg Family Farms sells responsible and sustainable rice-based products. When they needed to add a cart to the site, they chose Marlin Connections to navigate the company through the e-commerce setup and ongoing marketing. Now Lundberg Farms is exceeding online sales goals every month.
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After the supply chain disruptions of 2020, Lundberg Family Farms had noticed a sizable opportunity in Direct to Consumer (DTC). Retailers and operators were unable to find and order products that had become staples. Lundberg Family Farms was looking for an ecommerce strategy and action plan.
The Point
Develop a Full DTC Integration Solution
We partnered to rally sales, marketing and operations around a DTC solution that was easy to implement and would create a revenue stream online.
The Plan
An Online Shop
In order to go to market quickly, the Marlin Connections team presented online solution options using the base website that was already running.
The Idea
Turnkey Solution to E-commerce
The Marlin Connections team built a custom shop into the existing website and developed a comprehensive marketing plan with promotional, seasonal and trial offers that removed barriers to purchase. Our team guided Lundberg Family Farms through the build, the distribution plan and the site marketing plan.
The Payoff
In Our Client's Words...
“The team exceeded our expectations while creating a dynamic and super efficient e-commerce experience. They are the subject matter experts in site building and search that we never knew we needed!”
Find out how to put solutions like this to work for you.
We Build Connections
More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.
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