Supplying Hops Responsibly

Marlin Connections raised a pint to Yakima Chief Hops (YCH), communicating the company’s impressive story of sustainable hop production.

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As a grower-owned hop supplier with an established record of environmental responsibility, YCH had a lot to talk about with regard to its sustainability initiatives. We were thrilled to help them get the word out.

The Point

Position YCH as a Leader in Sustainability

Communicate to a broad audience all the ways in which YCH cares for the earth.

The Plan

Tout YCH’s Proven Track Record

Develop a Corporate Social Responsibility report that highlights the company’s achievements and outlines its future goals and objectives.

The Idea

Let the Facts, and Farmers, Speak for Themselves

Create a high-end piece that showcases the commitment of YCH’s owner-growers.

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Locations:

Physical offices in:
CHICAGO, Illinois
SPRINGFIELD, Missouri

Virtual offices across the U.S. and Canada

We Build Connections

More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.