An Extra Ounce of Delight

Marlin Connections helps retain Smucker’s spreads category dominance through an integrated media campaign.

The J.M. Sumcker Co Away From Home logo

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With lower-cost private label brands threatening Smucker’s share of the spreads category in away-from-home channels, we built a mouthwatering campaign to retain and grow the spreads business.

The Point

Retain Smucker’s Share in the Spreads Category

Help resecure Smucker’s share of the spreads category with a campaign that demonstrates brand strength and breadth of offerings.

The Plan

Demonstrate Brand Strength and Versatility

Simply and effectively communicate how Smucker’s unmatched brand trust and portfolio breadth increase guest delight.

The Idea

Go the Extra Ounce

Create simple, mouthwatering creative that showcases what one ounce of Smucker’s can do for any dish.

A simple landing page lets operators know they’ve landed in the right spot, driving them to content that reinforces Smucker’s brand strength, portfolio versatility and limitless possibilities.

Each ad demonstrates the extra ounce of delight Smucker’s brings to any dish by pairing recognizable, trusted portion control cups with completely creative culinary uses.

With our in-house studio partners Bon Aperture, we captured more than 20 unique ways to enjoy breakfast classics with Smucker’s spreads.

This proprietary content download helps operators see more than 60 ways their guests can add an extra ounce of delight to any meal with Smucker’s spreads.

The Payoff

They saw. They clicked. They Smucker-ed.

> 500,000 impressions
> 5,000 landing page visits
Countless guests who enjoyed Smucker’s

Find out how to put solutions like this to work for you.


Physical offices in:
CHICAGO, Illinois

Virtual offices across the U.S. and Canada

We Build Connections

More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.

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