Everything is Better When it’s Mel-Fry’d

Mel-Fry believes that great food comes from great kitchens. Operators and their staff work hard every day, so it’s great when a product like Mel-Fry can lighten the workload. By using a high-oleic soybean oil, which lasts longer than standard commodity oils, Mel-Fry can reduce oil and packaging waste up to 50%.

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We were tasked to create a rebrand, which included a digital ad campaign, email series and a new landing page with a video explaining Mel-Fry and its reasons to buy. The split visual effect throughout the campaign demonstrates fry quality, consistency and why everything is better when it’s Mel-Fry’d.

The Point

Showcase the Benefits of Mel-Fry Oil

Demonstrate the knowledge and expertise that go into making Mel-Fry such a fantastic product.   

The Plan

Make Every Mel-Fry Communication Better

Create an ad campaign communicating just what makes Mel-Fry and the foods it touches so much better.

The Idea

Show What Mel-Fry Can Do

We didn’t want to just tell operators what Mel-Fry can do, we wanted to show them. We used beautiful food photography to showcase all the benefits of using Mel-Fry oil.

Ventura Mel-Fry Everything is better when it’s Mel-Fry’d
Ventura Mel-Fry Overhead Chicken Wings in Fry Basket Hero
Ventura Mel-Fry Overhead Chicken Wings in Fry Basket Hero
Ventura Mel-Fry Back-of-House Mel-Fry Everything is Better When it’s Mel-Fry’d Poster
Ventura Mel-Fry Overhead Churros in Fry Basket Hero
Ventura Mel-Fry Everything Is Better When It’s Mel-Fry’d Landing Page
Ventura Mel-Fry $250 Offer Landing Page
Ventura Mel-Fry Overhead Onion Rings in Fry Basket Hero
Ventura Mel-Fry Overhead Plated Onion Rings Hero

Find out how to put solutions like this to work for you


Physical offices in:
CHICAGO, Illinois

Virtual offices across the U.S. and Canada

We Build Connections

More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.

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