Mel-Fry believes that great food comes from great kitchens. Operators and their staff work hard every day, so it’s great when a product like Mel-Fry can lighten the workload. By using a high-oleic soybean oil, which lasts longer than standard commodity oils, Mel-Fry can reduce oil and packaging waste up to 50%.
We were tasked to create a rebrand, which included a digital ad campaign, email series and a new landing page with a video explaining Mel-Fry and its reasons to buy. The split visual effect throughout the campaign demonstrates fry quality, consistency and why everything is better when it’s Mel-Fry’d.
Demonstrate the knowledge and expertise that go into making Mel-Fry such a fantastic product.
Create an ad campaign communicating just what makes Mel-Fry and the foods it touches so much better.
We didn’t want to just tell operators what Mel-Fry can do, we wanted to show them. We used beautiful food photography to showcase all the benefits of using Mel-Fry oil.
Physical offices in:
Virtual offices across the U.S. and Canada
More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.”