Made with Love and Care

The Marlin Connections team helped get the word out about Miss Vickie’s®—a unique brand of kettle chips with a story worthy of telling.

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Miss Vickie’s® was started in 1987 by a mother making chips for her kids using ingredients fresh from the family farm. Our brand relaunch showcased this noble beginning.

The Point

Relaunch the Miss Vickie’s Brand

Generate new interest among operators for an existing potato chip brand.

The Plan

Leverage the Brand Essence

Clearly communicate Miss Vickie’s unique point of difference in the kettle chip category. 

The Idea

Get to the Root of the Goodness

Create an emotional connection with foodservice operators who want to provide better options for their patrons.

Campaign video highlighted Miss Vickie’s humble beginnings on the family farm

Miss Vickie’s Friends Enjoying Sandwich and chips over lunch
Miss Vickie’s Landing Page

Our Miss Vickie’s landing page brought the wholesome farm imagery to an online audience.

Miss Vickie’s Sales Brochure
Miss Vickie’s Direct Mail Sampling Kit

Direct mailer further leveraged the small-batch, craft appeal of Miss Vickie’s chips.

Find out how to put solutions like this to work for you


Physical offices in:
CHICAGO, Illinois

Virtual offices across the U.S. and Canada

We Build Connections

More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.

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