K–12 Gets Extra Love from Duke

Marlin Connections jumped at the chance to help support Bush’s Best® in providing much-needed recipes and resources to school foodservice directors. 

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After launching a program focused on supporting restaurant operators in the midst of COVID-19 challenges, Bush’s wanted to extend similar support to the K–12 food community. 

The Point

Reinforce Support During Challenging Times

Make Bush’s a vital resource schools can turn to for K–12 meal solutions that drive greater participation.

The Plan

Connect Through Engaging Interactions

Create fun new ways for school foodservice directors and students to engage with the Bush’s brand both online and at school. 

The Idea

Build Loyalty Via Man’s Best Friend

Let Duke take the lead with a landing page, segment-specific recipes, a promotional calendar, social media support, kid-friendly activities and more.

The program landing page created a central hub to provide timely updates, recipes and downloadable resources.

A promotional calendar offered usage ideas tied to fun, promotable events.

An in-school poster allowed Duke to bark out the goodness of beans.

Seriously, who wouldn’t LOVE a Duke face mask?

Duke delivered even more ways to engage with students and provided some fun bean education.

Find out how to put solutions like this to work for you


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More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.

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