Planting a New Seed
We had the pleasure of nurturing a new brand from Tyson Foodservice that offers a whole-new kind of protein: Raised & Rooted™ plant-based offerings.
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The demand for plant-based protein is, well, growing. And it’s growing by leaps and bounds. Tyson Foodservice needed help introducing its new Raised & Rooted™ line of plant-based nuggets, tenders and filets to operators.
The Point
Introduce a Retail Brand to a New Foodservice Audience
Create a multifaceted campaign that reinforces the demand for plant-based protein and delivers the benefits of Raised & Rooted™ offerings.
The Plan
Keep a Good Thing Growing
Leverage the brand’s existing look, feel and tonality from the retail channel and adapt the messaging to a foodservice audience.
The Idea
Show Where the Flavor is Rooted
Create beautiful product photography and messages that speak to the brand’s amazing similarity to real chicken.
Engaging patron-facing materials were developed to attract interest and drive impulse sales.
Direct mailer, hot sheet, microsite and selling deck all delivered the delicious news about Raised & Rooted™ offerings to operators.
Introductory hot sheet featured a blissful patron enjoying a bite to emphasize the product’s appetite appeal.
Engaging patron-facing materials were developed to attract interest and drive impulse sales.
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Find out how to put solutions like this to work for you
We Build Connections
More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.
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