JIF® Menu Tool and Live Culinary Demo

At a time when peanut butter is surging in popularity and restaurant operators need more support than ever before, Jif Peanut Butter is here to help! The Jif Menu Tool and Live Culinary Demonstration are bold, fun interactive ways to engage operators with shall we say—sticky—content they’ll keep coming back for.

JIF logo

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The Point

Menu More With Jif

Peanut Butter is popular! And Jif is America’s favorite brand. This campaign sought to increase foodservice operator affinity for Jif, and inspire new ways to use it all across the menu.

The Plan

Make it Mouthwatering

It was a full team effort to leverage chefs and UX experts alike to help uncover the most delicious ways to serve Jif, and then serve those ideas all up on the web!

The Idea

Jif That Dish! Wheel and Live Show

Develop rich content that drives engagement and offers true support to operators with inspiration of the Jif That Dish! Wheel and Live Culinary Event.

JIF That Dish promotion
chef making tacos with JIF

The Payoff

More Jif’d Dishes

  • Of more than 20,000 total landing page sessions, the wheel garnered the most action!
  • 100 engaged attendees at the (virtual) Live! Culinary Demo, including many key customers!
  • Countless newly inspired dishes incorporating Jif Peanut Butter.

Find out how to put solutions like this to work for you.


Physical offices in:
CHICAGO, Illinois

Virtual offices across the U.S. and Canada

We Build Connections

More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.

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