At a time when peanut butter is surging in popularity and restaurant operators need more support than ever before, Jif Peanut Butter is here to help! The Jif Menu Tool and Live Culinary Demonstration are bold, fun interactive ways to engage operators with shall we say—sticky—content they’ll keep coming back for.
Peanut Butter is popular! And Jif is America’s favorite brand. This campaign sought to increase foodservice operator affinity for Jif, and inspire new ways to use it all across the menu.
It was a full team effort to leverage chefs and UX experts alike to help uncover the most delicious ways to serve Jif, and then serve those ideas all up on the web!
Physical offices in:
Virtual offices across the U.S. and Canada
More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.