Desserts are meant to be fun, unique and, above all, unbelievably indulgent. They provide the finish to our meals for a reason — that last delicious bite is the part we often remember the most.
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This strong emotional connection is what inspired our brand development of UniPro’s Inspirations Artisan Bakery brand, bringing it to the forefront of our customers’ minds with a decadently delightful and unforgettable desserts product line.
The Point
Develop an Indulgently Robust Brand
Create a new brand identity that represents the feel of these Artisan Bakery products being created by UniPro, as well as the voice and personality.
The Plan
Learn and Inspire
Define what the brand means to UniPro and explore how they can extend that brand into different facets of their market.
The Idea
Lead with Inspiration
Show how memorable, decadent and inspirational desserts can truly be when crafted with care.
More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.