Unbelievably Indulgent

Desserts are meant to be fun, unique and, above all, unbelievably indulgent. They provide the finish to our meals for a reason — that last delicious bite is the part we often remember the most. 

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This strong emotional connection is what inspired our brand development of UniPro’s Inspirations Artisan Bakery brand, bringing it to the forefront of our customers’ minds with a decadently delightful and unforgettable desserts product line.

The Point

Develop an Indulgently Robust Brand

Create a new brand identity that represents the feel of these Artisan Bakery products being created by UniPro, as well as the voice and personality. 

The Plan

Learn and Inspire

Define what the brand means to UniPro and explore how they can extend that brand into different facets of their market.

The Idea

Lead with Inspiration

Show how memorable, decadent and inspirational desserts can truly be when crafted with care.

Inspirations Artisan Bakery Brand Guidelines
UniPro Inspirations Artisan Bakery – Our artisan approach to inspired baking is captured through our expressive hand lettered Inspirations calligraphy. The art of the Inspirations inscription imbues our desserts product line with the guarantee of craft and quality. The Inspired Swirl icon has been roughened to pair well with the script and made small, like the cherry garnish as the last fabulous flourish atop all our inspired confections.
Inspirations Artisan Bakery Ball Cap
Inspirations Artisan Bakery T-Shirt
Inspirations Artisan Bakery Dessert Labels
Inspirations Artisan Bakery Strawberries Illustration
Inspirations Artisan Bakery Strawberry Cheesecake
Inspirations Artisan Bakery Lemons Illustration
Inspirations Artisan Bakery Lemon Meringue Pie
Inspirations Artisan Bakery Chocolate & Hazelnuts Illustration
Inspirations Artisan Bakery Chocolate Chips & Hazelnut Cookies
Inspirations Artisan Bakery InSpinspirations Pinwheel & Cupcake
Inspirations Artisan Bakery Inspired by Fun Magazine Ad
Inspirations Artisan Bakery InSwirlspirations Hair of Budha Detail & Pinwheel Cookie
Inspirations Artisan Bakery Inspired by Details Magazine Ad
Inspirations Artisan Bakery InBloomspirations Cherry Blossom & Cupcake
Inspirations Artisan Bakery Inspired by Nature Magazine Ad
Inspirations Artisan Bakery Apron – Merci

Find out how to put solutions like this to work for you


Physical offices in:
CHICAGO, Illinois

Virtual offices across the U.S. and Canada

We Build Connections

More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.

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